One of the biggest debates in the ecommerce world is whether to post PayPerClick advertisements on a website, or not. Many sites are using video advertisements to improve the look and feel of their sites. Others are hoping that PayPerClick will offer a passive source of income, but this short-term thinking may cost the company serious profits.
The purpose of a PayPerClick ad is to take a visitor from your website and put them on another website. This person leaves before they ever see the host companys squeeze page, buy-now page, or Social Networking tools. This means that a potential customer is gone for good. The problem is – the ads on the host companys website represent the competition.
PayPerClick Passive Income
On one side of the debate is the idea that PayPerClick lets ecommerce businesses generate some revenue from people who were going to leave the website anyway. The problem arises when the website looks at the actual numbers.
It takes several months before Google starts registering clicks, even if thousands of people have already clicked the link. Even when Google does start registering links, they rarely register more than one half...
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