Awareness Bracelet Craze
Ever since Lance Armstrong started the silicone wristband craze with the release of his yellow LIVESTRONG wristbands, millions of people worldwide have discovered a new and effective method of supporting their favorite causes. Today, there is almost every color imaginable to be found on these ubiquitous silicone bracelets; each one performing their part in raising awareness for a multitude of diseases and causes. What does the future hold for this latest fad to take our society (and a plethora of others worldwide) by storm?
Fashionable Fad
Although silicone wristbands have become incredibly popular, it is exceptionally difficult to argue that they are the height of fashion. Even with the cachet factor, it is essential to remember that they are made of rubber. Very few consumers are choosing to wear their awareness bracelets to the ball or senior prom. However, this does not translate into these wristbands as being unfashionable either. Indeed, silicone wristbands have become a fashionable fad. A fad, by definition, is a short-lived fashionsomething that is embraced very enthusiastically for a short time, especially by many...
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