You owe an online business and you know that to make money you need a list of people, a list of passionate buyers who are hungry for your offer and will devour it when you send it out.
How do you create such a list? And even more important how do you maintain your list of prospects? Its not as easy as you probably thought at first. You must have a squeeze page where people opt in to your list. On that page you should tell your prospects that the information they provide will be kept private and that they will receive only the newsletters they subscribe to but not a whole lot of spam from different sources.
Dont forget to use the double opt in model because people may not remember that they opted in to your list. Using the double opt-in method you ensure that all people on your list gave you the permission to send them your emails. Your auto-responder email messages should be mini sales letters including a solid content to keep your list subscribed. And finally, you want to send the emails at a regular basis, but not too often, so your subscribers don’t forget who you are, or worse, get overwhelmed by your messages.
It requires much time, testing and...