When you are a small business looking to create a space online (and its not your area of expertise), in many cases, less is more. Keep your website simple with only needed information that will not appear outdated or have one functional area that can feature updated items. Often people fail to realize the dedication and time it takes to keep a content heavy and interactive website fresh. You need to spend your time capturing and responding to leads, as well as the other hats you may wear.
To start look through the eyes of the customer to identify what information is really needed on your website. Dont try to be flashy, always focus on filling a need.
Next try to define your business in less than 2 paragraphs. Use bullet points and tag lines to get across the most important messages. People digest content in bite-size portions online.
Always have multiple ways to contact you contact forms are the easiest way to be contacted and also shield your e-mail address from spiders that might see fit to crawl and add you to their spam list. Depending on your situation include a business address and telephone number.
Come up with one, great promotional...
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