Managing or administering a seminar, workshop, roadshow or other type of event, even the seemingly simple, can provide you with headaches that you never thought possible. Being crystal clear about what you and your company actually needs the event to deliver at the earliest possible stage is critical to so many issues.
Although holding an event like a seminar or a workshop often evolves out of discussions about sales, marketing and even technical issues like product failures, it is almost always critical to establish clearly in everyone’s mind what the true purpose of the event is. This can have a substantial effect on:
* how you go about organizing the event
* who you involve
* which venue you choose
* what you choose to include and exclude
* the dates and times of the various activities
* and significantly why you are holding an event at all
The event manager should get together with the prime-movers in the organization who effectively “own” the event and discuss the true objective or perhaps objectives to be achieved.
The word “objective” is used intentionally here because there may...
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