Go to virtually any trade show and you are likely to find all the pens, yardsticks, key chains, cups, plastic bags, Frisbee, magnet and handheld fans you will ever need. You might even find the stray lanyard, dog collar or walking stick.
Each items is prepared especially to present the booth visitor with an impression of a specific business utilizing either an item visitors will likely use regularly or may be unique enough to remain memorable long after the event has concluded.
Company colors are used in the giveaway product and the staff will typically wear polo or t-shirts that are emblazoned with the company logo and highly visible colors. Bags are filled with brochure information, window stickers and other promotional products and children are draped with goodies as they wonder when they get to go home and try out the Frisbee.
Todays trade shows are different than they were ten years ago at least in one respect. Ten years ago the primary information on most of these promotional items was the business name, address and phone number.
Now? Well, website and email contact information is often considered more valuable to both customers and business...
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