Youve heard the old adage, You scratch my back and Ill scratch yours. The premise is if you help me then I will return the favor and help you. This is the notion behind Click Exchange programs available on the net.
Many online businesses see Click Exchange as a viable alternative to paid advertising. If Click Exchange works they may not need to alter their Search Engine Optimization (SEO) strategies either.
What is Click Exchange?
The selling point of Click Exchange is the fact that no money needs to change hands in order for you to be involved. Essentially Click Exchange means that while you are a member of the program you are assured a visitor to your site in exchange for your visiting other member sites.
Those using these types of programs do indicate a rise in site visitation, so at least on the surface this program seems to be a productive way to drive visitors to your site. Or is it?
What Does it Mean?
Click Exchange programs may mean an increase in site visitation, but its more akin to cotton candy than steak. Its not very filling and wont sustain you very long. By all indications Click Exchange programs are not a very effective...
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