One of the more intriguing ideas in site promotion is to develop a secondary website that is essentially designed to provide a no cost service to customers.
Some sites I have visited recently are geared almost exclusively to meeting the needs of site visitors. The site owners may not even have the personal expertise to meet the needs, but they have worked to develop a community of individuals who can.
In this scenario a site owner could develop, lets say, a community of photography enthusiasts. There will likely be photographers that frequent the site as well as those who need photography.
For the benefit of the site visitors a system is in place that allows those who need photography to find someone who can provide that photography often at no cost.
Why would someone do that?
1) Photographer This individual will take a requested photo and allow it to be used at no cost as a means of promoting their own site as well as their ability to capture great photos.
2) Visitor This individual loves the fact that they can access quality photos for a project they are working on and will visit this site whenever they need more...