The wonderful world of site promotion tools is really about learning skills and either adapting them to your need or adapting you thinking to adequately utilize the tools available.
As with the toolbox out in the garage you have many tools and not all of them are used for the same purpose. For example you wouldnt use a crescent wrench as a screwdriver and you wouldnt use a hammer as wire cutters.
Some site promotion tools can be adapted for use while others may have a very specific use. Because our society is moving from a mechanical world to cyberspace it is possible that a new way of thinking is required when seeking to let people know about your site.
For someone new to ecommerce the whole idea of promoting your website through SEO strategies and using html code to highlight keywords for search engines may resemble Greek more than a meaningful description of how to drive customers to your website.
For these entrepreneurs there are web design experts that can guide you through every step of both web design and site promotion. This approach may be advisable in many instances, however I highly advise finding knowledge-based articles on site promotion...