More than one million people will be diagnosed with skin cancer this year. Moreover, the incidence of skin cancer is on the rise, making early detection and treatment more critical than ever. To raise awareness and encourage regular skin examinations with a dermatologist, Doak Dermatologics, a leading specialty pharmaceutical company, and The Skin Cancer Foundation have joined forces on an innovative public service campaign called The Skin Cancer Screening Tour.
Free Skin Exams Offered
A 38-foot, custom-built Mobile Diagnosis Vehicle (MDv) is traveling across the country offering the public free skin cancer examinations by local, board-certified dermatologists in more than 20 cities. The Tour kicked off in early March at Fisherman’s Wharf in San Francisco and has traveled to Los Angeles before heading to Phoenix, Dallas, Houston and Tampa, so far.
The Skin Cancer Screening Tour is already making a difference. Dermatologists volunteering at the MDv have conducted more than 1,000 patient examinations while looking for four primary forms of skin cancer or precancerous skin conditions. So far, the doctors have identified incidences of these conditions in...
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