Branding is a unique thing that can create business longevity for you. I am not saying that that is going to happen initially, those that have bad business practices, after a year or two, or even six months, they will soon become like that, they will wonder where their next sale is going to be. So hopefully they could even turn it around, if you are like that you are branding yourself that way, you can turn it around. It is probably harder to turn it around than if you had initially done that, but things could turn around through the same branding practices.
Other branding methods, you can brand yourself in the search engines. With some of these search engines the name like, pay per click king, you can have articles and sites up under those keywords, even pay per click ads and things of that sort, so when people look that up, they will see you. They find you there under that keyword name. Anything that you can think of, even with your offline marketing, even when you do newspaper ads, magazine ads, anything else offline, media, radio ads, tv ads, you can always put your branding in there, sign off throughout the process of doing that, you can refer to yourself as the pay...