Small business marketing is not like taking a family vacation.
Did anybody take a family vacation this summer? Do you have children of your own, or do you remember what it was like when you were a kid taking a trip somewhere?
I can still remember the family vacations as a youngster growing up. Our famous treks across America in the family station wagon or the rented RV, when the station wagon became impractical. Now with my own family we’ve taken some similar but generally smaller scale trips.
It seems like one of the most asked questions from a child – “Are we there yet?” Or the other favorite is, “How much longer?” Even families that fly to their vacation destination I’m sure can relate.
What does this have to do with marketing?
I think sometimes (maybe many times) service business owners can become like that child in regards to their marketing. Are we there yet? How much longer?
You work on a web site, or a brochure, or go to networking events and send out letters. Then you wonder when you’re going to start getting results. When does the fun start? You know, the fun...
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