If youre a small business owner, you probably dont have a lot to spend on marketing. Thats okay, many small businesses arent taking full advantage of the many opportunities they have for marketing their business in basic ways that cost little or nothing to implement.
There are a number of things you can do to leverage your existing contact points with prospects and customers that require some initial effort to produce but go a long way in promoting your business, products, or services. Some of these methods include:
1. Business Cards. For less than $20, you can have a virtual billboard that promotes your business. Surprisingly many businesses forget about this great way to promote your business, your products, or special offers. When ordering your business cards, think about how you can use the space effectively. Some of the best business cards that Ive seen include specific URLs on the back for accessing free information, tools, resources, or product demos. Ive even seen some with coupons on the back that turn business cards into a customer staple giving them an incentive to have your business card handy at all times.
2. Invoices. Do you send...