For a small business a website can have a massive impact on whether that small business thrives or dies out. There are several very important differences between a website built for a large business and a website built for a small business. Its important that a small business and the website design company who builds the website for that small business are aware of those differences so that the website has the greatest positive impact.
First of all dont try to look and act like the big boys. If you are a small business please do not plaster your site with platitudes like family owned since 1642 or customer service is our specialty blah blah. IBM and Coke can get away with having pretty sites that blather on and on using all kinds of corporate jargon but a small business cannot do that. Heres why
Big companies are already established brands. They can rest on their laurels now; at least they think they can. A small business website needs to grab the visitor by the throat with some hard hitting headlines and copy and get busy proving its case because before visiting that website its likely the visitor has never heard of that small business.
Think of it like a...
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