Are you a smoker? Have you ever tried to give up the habit? The chances are that you have, but like any addiction it can be (and usually is) extremely difficult to stop, and even attempts to cut down rarely last very long. Part of the problem is that smoking can be very enjoyable, but only too often something can turn up which will instantly remove the enjoyment. Unfortunately that something will very often be loss of health.
The insurance industry is well aware of this fact, so not surprisingly they try to ensure that they do not lose money by covering high risk customers at low risk rates. At the same time non-smoking customers for life insurance have been piling on the pressure in their search for lower premiums. This is where the internet comes into the picture.
It used to be the case that at best, anyone looking for competitive quotations for life insurance had to be prepared to spend a lot of time searching adverts and telephone directories for likely companies. They also had to be prepared to spend a lot of time on the telephone collecting information, and then to settle down to long and careful comparisons, covering bits of paper in confusing and often...
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