Since text messaging first became available in 1996 it has a mass market communication platform and a cultural phenomenon of the 21st Century.
The use of SMS will continue to grow as companies turn the service into a critical business function. Text messaging’s ability to immediately reach a customer anywhere and its low cost offer the ability to reach customers (external and internal) with a personally targeted message delivered into their pocket in real time.
Used properly SMS marketing is really effective Customer Relationship Management as it goes a long way to giving information, knowledge and empowerment to customers and the understanding that my supplier is really looking out for me. For example: an insurer or broker sending details of local emergency numbers such as hospitals and consulates.
Its not all about ring tones and logos. There are many different uses for SMS including notification, emergency advisories, scheduling, news and information and staff collaboration.
SMS can generate very high levels of response, but a campaign must leverage the mediums strengths and minimize its weaknesses. The key element of a successful campaign...
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