When you close the sale with a new client dont you feel great? Did you know that you increase the lifelong value of that new client by doing a few more steps? They arent secrets, but when you apply them, they unlock the door to greater returns for you.
First, congratulate your new client on their decision and reinforce their commitment to work with you. You want to build that bond so tight, your client will never want to let go.
Second, help your new client see that you are not a flash in the pan, that you are making a personal commitment to them, their company, and their needs. Tell them what your future together holds.
To build a deeper connection, ask your client sincerely why they bought from you. Listen actively. They will appreciate your interest and it will be priceless insight into your target market as you reach out to other prospects.
Each time you call or email to thank them for their business you have the opportunity to engage them in a number of ways. Be sure to leave the door open for them to contact you directly with any questions they might have now or down the road. Start a habit of telling them what to expect next: what theyll...
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