You have products or services you want to sell? You want to use the internet as your main publicity vehicle? So you want a website? You want to sit atop the rankings for the search engines? You want loads of visitors to your site? You want a high conversion rate from visitors to paying customers? We are all in that situation and it is possible to achieve all of these wants by following a few simple rules.
1. Web Site Design.
Keep it simple with no flashy opening graphics. People searching for products or services do not want to wait while these graphics load and play through. They will probably have gone elsewhere before they get to the nitty gritty of your site. Text based sites load faster, are more search engine friendly and are more likely to contain information the visitor is searching for. Base your site on plenty of good text and keep the graphics to the absolute minimum required to do the job.
2. Web Site Structure.
Produce as many pages as you can. The bigger the better.. Search Engines give a preference to sites with large numbers of pages. Plan a straightforward navigation path through these pages. Make it simple for people to find what...
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