I get an email at least once a week from aspiring copywriters seeking advice on how to get a foothold in the industry. It’s obviously a popular topic, so I thought I’d put some of the more common questions and answers on paper in the hopes that it might provide a bit of an insight.
Q: What does a copywriter do in a typical day?
A: This question is very comprehensively answered in http://www.divinewrite.com/adayinthelifeof.htm, to summaries, copywriters do some or all of the following:
-> meet with prospective clients (“prospects”) or talk with them on the phone to sell your services to them (freelancers only)
-> liaise with clients to take a brief (learn what the client needs from the copy, who the audience is, what benefits the client offers their customers, etc.)
-> research the subject matter
-> plan the structure and approach of the writing
-> write the piece
-> liaise with the client through the review process (the client reviews the work and the copywriter fixes whatever needs fixing – so long as it’s not out of scope, e.g. a new requirement)
-> get the client to sign off...