There are some things you should never do in business if you want to succeed. If you are already a successful business you are well aware of this. If you are a new business entrepreneur than these three tips may be very helpful to you.
The first thing you NEVER want to do is to skimp on advertising. Without proper advertising your business will chance taking a big loss in services or product sales. An example of this is a small business that puts out childrens audio CDs is introducing a new product. The business is new and practically unknown. They do have a website, and a small advertisement in the local newspaper. Only a small area is going to be aware of this company and its CD. A better form of advertisement would have been advertising in several, larger newspapers. Having a billboard advertisement that can be seen in a heavily trafficked area. These may cost more, but you will reach a larger customer base. Without reaching customers, you fail.
Secondly, NEVER let your guard down with your business competition. If your business has a competitive market you want to definitely consider this. An example of this is a video store. You would want to be aware of what...