Opinions Wanted
Word-of-mouth advertising is still one of the most effective tools a marketer can wield consumers trust other consumers opinions when it comes to choosing products. For Internet marketers, the online equivalent of word-of-mouth advertising is social media and brand advocacy. Seventy-six percent of online shoppers rely on feedback from other buyers when making product purchases. For products across the spectrum from laundry detergents to breakfast cereals Internet users are leveraging social media to connect with other users, who ultimately affect their buying decisions.
Who Brand Advocates Are and Why They Matter
A recent study by Yahoo revealed that of these shoppers, a certain set sometimes labeled brand advocates tends to be very influential in shaping social trends and buying habits. Brand advocates are a group that has always existed, explains Edwin Wong, senior manager of market research for http://SearchMarketing.Yahoo.com. But web 2.0 tools are giving them more of a voice and extending their circles of influence. This small segment of the population feels that good brands are worth talking about, and goes out of their way to...
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