In case you havent ever read anything by me yet, or in case you havent quite twigged my angle yet, then the simplest way I could put my overall marketing philosophy, is like this, Think of a spider, and its web, and also imagine a Fox, and his Cunning ways.
To define these as strategies, I would say, the spider was Catchall type Fisherman strategy ( yes I was going to try and use a fishing analogy here but I have heard some before, and well, it just isnt fit, ) Whereas the Fox, is a highly adaptive species, very clever, and will be able to figure out where to get food in practically any environment.
Imagine, A spider-fox, an animal with all the cunning of a fox, and the ability to spin webs too! dont you think that fox would set some Cunning traps, in places you wouldnt even imagine? trying his luck, as well as edging his bets with Certain Sure Win food-Traps, imagine the Spider-Foxes surprise, when it stumbles across a trap it laid some days ago, and noticed it had more food than he had caught all week!!!
That is my approach to marketing,
Some people preach the Spider web philosophy, spread a Huge web and catch what you can, Bigger the Web, the more...
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