Professional sports teams as well as colleges and universities use their respective logos as a way of marketing their team or institution to the rest of the world. These marketing efforts take place in a number of different ways, and have been proven effective time and time again. Just a few of the ways that sports logos are used for marketing purposes are listed below.
1. Both professional organizations and colleges grant licensing rights to anybody that wants to use their name or logo on anything that they want to sell. This is most commonly done in the clothing industry. This is an indirect, cost and time efficient way of marketing for these organizations. By doing this they get exposure to millions of different people without ever having to do any work at all.
2. Sports logos are also used in more traditional marketing efforts. Organizations do this because the public will recognize the logo, and then look deeper at what is being advertised. This is common in newspapers as well as billboards. How many times have you seen a billboard for your favorite professional sports team that has a huge logo on it? The teams do this so that passer bys will put two and two...
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