For many years, the Arizona schools have experienced a lot of negative publicity that affects its ability to recruit talent, garner extra funding, and keep students in the public school system. Current superintendent Tom Horne says that much of this publicity is unwarranted and unfair to the Arizona schools that have made many positive strides toward improving education.
To counter this unwanted publicity, Horne developed the Spotlight on Success program for the Arizona schools. Basically, the program works to put as much positive publicity about the Arizona schools into the public spotlight as possible. The superintendent, himself, seeks as many opportunities available for public speaking and voicing his opinions and facts about the Arizona schools to the media. His goal is to emphasize the positive inroads Arizona schools have made both in his public statements and when quoted in the media, and he to refutes any false negative publicity with ruthless tenacity.
Not too long ago, many newspapers within the state of Arizona and across the nation carried a negative story where a Kansas company designated Arizona as the dumbest state in the country. The story was...
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