The first step is to map out how large an area you want for your garden (business plan) and what types of seeds (new products) you want to plant (launch). You might try starting the plants indoors (test marketing) before exposing them to the perils of he natural elements (retail market). Don’t forget to prepare the soil before you plant. You may need some soil amendments (new marketing VP) to give the seeds products) the best chance of sprouting (being profitable). Some gardener’s (CEOs) maintain a compost heap (last year’s marketing ideas and mix that into the soil; others say that compost just gives off gas and smells bad. Fertilizer (advertising) is a must. But how much to add (spend)?
You surely don’t want to saturate the earth (market) with manure (your commercials). In fact, successful gardening is a matter of carefully regulating (cost controls) all the raw materials you add– nitrogen, phosphorous, potassium, even water.
Regulating (managing) the sun (the economy) is out of your control, of course. Some tender sprouts (new products) require more shade (patent protection) than others in order to survive first few critical...
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