Netscape began using Secure Socket Layer (SSL) in 1994 as a means of sending sensitive data over the web. The newer edition of the service is called Transport Layer Security (TLS), although even this is routinely known by the SSL designation.
Before the introduction of SSL it was difficult to ensure privacy over the web in online transactions. There was a general distrust of the ability to conduct online transactions and a fear that an individuals credit card information could be picked up by a third party and used for unauthorized purchases.
What makes SSL unique is an encryption technique that sends credit card and other personal data through the web. This encryption technique makes the information totally useless to anyone who does not have decoding abilities. If a third party were to intercept the information it would be useless to them.
The use of SSL Digital Certificates also provides a unique level of trust because a certificate verifies the users authenticity. This is an important step in instilling trust in potential customers. Many savvy consumers will avoid an online retailer entirely if they do not use SSL.
Without the proper use of SSL,...