Viral marketing is the most popular type of marketing strategy in the online industry at the moment. Why is it so? Because it can give a huge number of potential customers in just a short period of time with very minimal cost. Of course, if there are a large number of potential clients, the turnover percentage will also be bigger.
Viral marketing can be done in many ways. There are newsletters sent thru email, web sites, invitational emails and much more. One effective way to do it is by producing an e-book, or the so-called viral e-book.
What is a viral e-book?
E-books, or electronic books, are the online or electronic version of books, newsletters, publications, manual, etc. E-books are downloadable files from the internet and can be installed to ones computer. Some of the popular books, like Harry Potter, actually have an e-book version. Some of these are free; some are available for a minimal cost.
The concept of e-books has been adopted by marketing people because of the ease of distribution to a huge number of people over the internet. They incorporated advertising and marketing strategies with e-books to boost revenue, at the same time giving...
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