So youre starting a small business. You figured out what you wanted to sell or do and went out and got it all set up, had your DBA framed and on the wall and now all you need is for someone to buy your product or use your service. Right?
How are you going to go about getting your public to know you even exist?
Promote! Promote! Promote!
Well that all sounds simple, but say youre a financial specialist, a boat builder or llama farmer. They probably didnt teach the basic principles of starting small business promotional campaigns in boat-builders school. So what do you need to know, and how do you go about it?
Lets start with the Basic Principles of promotion:
What is Promotion?
Promotion n. Anything, as advertising, public appearances, etc., done to publicize (get the attention or interest of the public) a person, product, event, etc. The New Websters Concise Dictionary2003 Encyclopedic Edition
Why do you promote?
The purpose of promotion is to make sure people know you are in business. You promote because if you dont, you wont make it in business. You promote because it is...
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