Florida is known as the destination capital of the United States. With Disney World, Sea World, Daytona, Miami Beach and hundreds of other noteworthy locations, visitors flock to Florida year round. Up in the northeast corner of the state about forty miles north of Jacksonville is another destination, Murray’s Grille. “We’re off the beaten path and unless customers know about us they probably wouldn’t find us. That makes us a destination restaurant,” says Larry Murray, who owns the busy restaurant along with his son, Scott.
Located in the small town of Yulee, Florida, Murray’s Grille has built a regular clientele from folks who drive as far as 30-40 miles to dine there. Designed to look like an old farm house, the restaurant seats 200 people and is famous for its American Cuisine of steaks, seafood, and delicious bar-b-que. “We opened five years ago and during that time we’ve built our business by word of mouth, along with a little radio and newspaper advertising. So far our business has steadily grown. But things are changing around here. Right now we haven’t had any serious competition but our community is...
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