Advertising a website is never easy. But imagine how much harder it would be if advertising your website were illegal.
Gambling websites face just that challenge in reaching US and Canadian audiences. In both countries, the government has put media outlets on notice that accepting advertising from gambling websites is illegal. (Note: in the US, at least, the industry disputes this, and charges have never been filed by the US or Canadian federal governments.)
The sites have come up with some pretty creative ways around the law. Are their tactics worthy of imitation? Or do they threaten to drag down the image of ecommerce faster than a wave of no-prescription online pharmacies dispensing questionable images of minors via browser-hijacking adware?
Have a look at some of these stealth web advertising tactics:
Domain Name Games
A while ago I saw a TV commercial for a poker-related website. The commercial carried the prominent warning “not a gambling website.” Curious how such a site could make money, I typed in the domain name. What did I see? Gambling!
I later realized I had typed in the dot-com version of the domain name rather...
To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
