Writing information products (eBooks) is one of the most popular ways of starting or developing an online business.
Why? Because the subject range is unlimited as is the angle or perspective you can bring to a subject. Plus, it can cost nothing except your time to create it. Everyone that has a computer has a word processor (even if it’s WordPad) and PDF creators can be found for free (PDF is still the best way to distribute eBooks).
That said, it is not always trouble-free. How do you get started and how do you manage if you have never written an eBook before?
Step 1 – Why Are You Writing an eBook?
First, make a list of the reasons you are writing your ebook. Do you want to promote your business? Do you want to bring quality traffic to your website? Do you want to enhance your reputation? All very good reasons but don’t make it too obvious. Don’t come across as selfish – give something to get something back.
Then write down your goals in terms of publishing. Maybe your going to sell it as a product on your website, or offer it as a free gift or bonus eBook for your main product to increase its...