Credibility is critical in order to convert website visitors into clients or customers. Consequently, website credibility is a requirement for a successful web presence. If you are a fortune 500 company building your website, you dont have to worry about establishing credibility. You have an established brand name, most likely recognized worldwide. Unfortunately, the rest of us will have to work hard to establish credibility online.
In the process of building a successful online business, you have to establish credibility. Take steps to establish your site as a credible business. Credibility does not guarantee sales, but, without a doubt, it will improve your sales conversion. As you consider your strategy for building credibility, think of the companies you consider credible. Think of the characteristics that make them credible. Is it their, customer service, product, quality of service, image in the community, philanthropy?
Make your site personable. Post pictures of real people. Dont use stock photos of models. Your clients want to see the people behind your business. On your About Us page, take a picture of your team members and provide a brief description of...
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