In 1989 a small company named Quantum Computer Services, changed its name to America Online (eventually becoming, AOL). The name change would be the beginning of a meteoric rise as an Internet service provider. By the mid-1990’s America Online would surpass Genie, Prodigy and CompuServe to become the number one Internet service provider in the world. At one time America Online is said to have had 30 million customers.
However, nothing that gets that big can sustain its dominance forever. It declined as other service providers began to utilize the same technology and advance on the things that America Online brought into the computer room. With all the changes that have been made in the last 16 years AOL still has distinct advantages over other ISPs.
Creating community
America Online was the first with Buddy and chat technology allowing people from across the world to have private space in order to share thoughts on topics ranging from political issues to personal hobbies. The success of the community provided by chat rooms soon led them to invest in instant messaging technology with separated them from many ISPs over a course of several years. Only...