Getting a manuscript published has never been easier; marketing and selling books has never been harder. Authors who pursue the smallest place for their Independent book on the shelf of a traditional bookseller is wasting valuable time and resources.
The six largest publishers in the world, all based in New York (five owned by foreign corporations), tightly controls the traditional world of retail bookselling. They pay an enormous price for prime retail space for all their titles. Space that is not only cost prohibitive, but space that also carries a huge financial risk for the successful Independent author.
Even if that retail shelf space was within the marketing budget of most Independent publishers or authors, the risk in returned product, shipping and handling charges, advertising allowances, and other assorted fees could bankrupt even the savviest small company.
Marketing is about finding ways to reach your audience with minimal cost and maximum exposure. Finding readers interested in your book is the essence of marketing. Why then would any Independent author concentrate on scratching out even the tiniest of space in the traditional world of...
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