Striking Keyword Gold How To Grab Keywords By The Tail
Anyone can pick out related keywords to rank their websites for. However, its the crafty webmaster who knows how to find multiple keyword goldmines among the thousands of possibilities available.
One popular approach is called the long tail. In this approach you go after three word + phrases in hopes of having less competition. The main problem with this approach is that there is a second aspect of it that most people neglect. The second and most important part of the long tail approach is that with longer, more targeted phrases you are more apt to directly meet the needs of the user. While that may seem obvious, many people ignore or poorly execute it. Thats because they dont understand the importance of their clients purchase cycle as it relates to search engines.
The Purchase Cycle:
The very first thing you need to understand before starting keyword research is the Purchase Cycle. Its main steps are:
Attention > Interest > Desire > and Action.
Finding tons of low competing yet high converting keywords is as simple as understanding your customers buying habits. When they are in...