Keywords are all the buzz these days, but the migration of keywords from what they were a year or two years ago to where they are now is a different thing altogether. Authors, entrepreneurs and business owners know they need keywords in their web site, in their press releases and in their articles but they dont often know how to find these keywords or what the best keywords are to use.
When your web designer says to you: Pick your keywords for your web site the first thing you think of are the root or gut feel keywords. These are almost always wrong. Why? Lets dig into this further and find out.
Lets say youre looking for a doctor. Are you going to go online and search for the keyword: Doctor Doubtful. Youll probably go online and search for doctor + internal medicine + San Diego, meaning that you want to find a doctor in your specific area and for your focused needs. If, as the doctor, you used the keyword doctor youd end up with a mishmash of traffic to your site and, if you were using these keywords for articles or press releases, neither of those would bring up much in the search engines.
Why keywords?
The long tail has really forced us to...
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