When it comes to web design for your business website, what picture do you conjure up in your mind? Talented artistic people working hard to create a visual masterpiece, using sophisticated graphic design software? Well, you’re not entirely wrong, only about 99% off.
Most people think of “web design” as almost a synonym for “graphic design”. This is really a very unfortunate association, mainly because it lowers your expectations, and grossly understates what you should expect from your business website. Now consider the expression “structural design”. Conjures up a completely different perspective, doesn’t it? The fact of the matter is that you need a structural designer for your online business presence far more than you need a pretty face for it, in the same way that you need an architect and structural engineer to design your business office, and a business manager to build your business, far more than you need a painter to make it look good, or an advertising business to help create a positive public perception.
Every aspect of your business is important in some way or other, it’s just that some...
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