The importance of immediate, massive, daily action has been written about many times already but it is so important that it is worth writing about again and again. The examples in this article come from the world of business but they could apply to any other walk of life as well.
Marketing is the life blood of business but sometimes businessmen will wait until they have written the perfect advertisement or sales message before they send out even one ad. They also spend weeks making sure their website is beautifully designed with all the latest refinements.
Meanwhile good selling time is passing them by. Their product may even be out of date before they are happy with the advertisements. By the time they have everything perfect and ready to go, they may run out of capital and be forced to close down their business.
The best lesson I learned from the late Corey Rudl at a seminar in London was not to worry about creating a perfect website. Just get one up. His own dad had a website selling Ferrari car badges which was very ordinary but it was making money.
Michael Bloomberg, the billionaire Mayor of New York, credits his success to getting going...
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