Success tip #1: Set your business apart from the crowd!

Success tip #1: Set your business apart from the crowd!

Today I decided to take a walk to my daughter’s school (something a bit unusual, but not unreasonable since the gas prices went up) for a change. I was totally enjoying the break from my small office routine when it hit me — ” my neighborhood has changed. Too many small businesses had just disappeared and on their windows were signs: “For lease”

Being a small business owner myself, I know how fragile a startup can be, how easily your marketing efforts could be lost in this noisy world. There is an ocean of businesses out there, and everyone is fighting for survival.

So how can you succeed? Well…it’s easy — you have to STAND OUT FROM THE CROWD! That, of course, is easily said than done.

There is one very clever way which I strongly recommend: Use Humor! Clever humor is always appreciated and if you can make your clients smile, they will always come back to you.

Before you start, ask yourself:

1. What is the main message I want to send about my services, products, company?
2. Who are my customers?
3. What is my point of...