What happens if you build a website and no one shows up? You spend hundreds, maybe thousands of dollars on a site that gets a few visitors at best and certainly isnt selling your books. For the most part, authors assume that Internet promotion stops once their site is up. But the harsh truth is that with all the sites popping up every day, yours will likely get lost in the shuffle unless you promote it.
Some years back, my company began pushing authors out to the Net to help increase their exposure and get into markets they might not otherwise have access to. In early 2005 I began pulling together what wed learned and positioning it in a powerful new promotional program we call The Virtual Author Tour, a campaign that exists only on the Net and one that you can implement too.
If the thought of virtual promotion is confusing, think of it this way: lets say you build a wonderful store in the middle of an Iowa corn field. The only problem is there are no roads leading to it. A tour on the Net is like paving a super highway to your store and to tell you the truth, its really the only way surfers will find you.
To begin your own tour you need to have a good...
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