Swim lessons and summer camp aren’t the only activities that parents will encourage their kids to take on this summer break. According to mothers of grade-school-aged children surveyed by Parenting magazine’s MomConnections, more than 75 percent of moms say they feel responsible for fostering their kids’ creativity.
Creative Products
Cheryl Wilbur, market researcher at Parenting magazine, says, “For the last couple of years, we have been seeing a trend toward mothers embracing and purchasing simple yet effective creative tools that allow their children’s imaginations to soar.”
Mothers are looking for supplies that help unleash their kids’ creativity, and the basics are winning out. The Parenting magazine survey reported that nearly one-fifth of mothers purchase paint and more than one-fourth purchase markers to aid their kids’ creative inspiration.
Parents won’t have to look far this summer in their pursuit for new, easy-to-use arts and crafts products for kids and teens on the go. Products such as Elmer’s Paintastics™ Paint Brush Pens work like a marker but include a brush applicator...
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