One thing is for sure, termites will be around forever. Here in the south especially they are quite heinous. I just spent an hour killing a family as they came out of the ground and began raining down on my house. How do I spell satisfaction in this example? B-U-G-S-P-R-A-Y!
So what can termites teach us about business? Proliferation.
The dictionary defines Proliferation as “To increase or spread at a rapid rate”. Termites will be around forever because they have mastered proliferation. Have you mastered it in your marketing?
In your marketing and promotion it is important to get as much bang for the buck as possible – to reach masses of people. The problem is that to reach the masses is often a costly and ineffective process of advertising and marketing. So how can you reach a lot of people effectively without spending a lot of money?
Here are a few ways:
– Affiliation. Through an affiliation with a business that shares your target market, you can use a process of cross promotion. For example the natural relationship between realtors and mortgage bankers.
– The volunteer sales force. This is a process of...
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