Clever online marketers are using special characters in addition to words to spice up their page titles. Here are just a few examples:
((( San Diego Search Engine Optimization Company )))
: : : Carlsbad Internet Marketing Firm : : :
* * * Interactive Media Advertising Company * * *
Encinitas Accounting Services
Mortgage Company
Wedding Favors by Sweet Reflections
Amazing Gift Basket
Write a Description and Keyword META Tag
META tags are html tags describing a web page. The META description should be a sentence description of the web page. Historically, the description was shown in search results, however, it is less likely the case today. It is still good form to have a catchy description. Write an attention-grabbing description that will grab peoples attention. Thin of it as the Call to Action section of your html code. Be sure to include keywords that are present within the page content.
Some search engines may include the META description below your hyper linked title within the search results page. The META keyword section of your page should include a list of keyword phrases relevant to the page....