One of the biggest things that turns off prospective clients is when someone is talking way above their heads.
It’s insulting, it’s confusing, and it shows the client that the business person doesn’t care about them or their feelings. All they care about is making money.
A good way to generate leads is to talk to prospective clients in a way that they can understand. The last thing that anyone wants to do is to feel like they are dumb, and when they don’t understand what you are talking about, that is how they feel.
Whether you are making a flyer, a brochure, or your website. write it in laymans’ terms so that people there can understand what it is that you are saying.
It’s easy to think that clients will be impressed by the vast knowledge that you show, but it can have just the opposite affect if they get turned off by terms that they don’t understand.
If there are terms that you have to use, consider including a glossary so that people know that you thought of them when you were creating the information.
This will not only impress them but it will also show that you really care about them...
To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
