When it comes to making money on the Internet, your first thought should be to identify exactly who will be most interested in what your home business has to offer. This is the difference between ‘blanket’ marketing and ‘target’ marketing and for a home business with a small budget, it can make mean the difference between effective internet marketing and wasting your money.
Large corporations, like AOL, for example, can afford to blanket market their services to the general population without regard for the individual on the receiving end. How many AOL trial CDs have you gotten in your mailbox, unsolicited and unwanted, that have ended up in the trash? Each of these represents marketing dollars spent. Together, they have probably filled a landfill all their own.
For your home business, you most likely cannot afford to send out billions of advertising circulars or even post hundreds of ads all over the internet. Ask yourself a few questions about your potential customer before you begin:
* Who NEEDS what I have to offer? For example, if your home business sells sewing supplies, then your primary target marketing should be directed to...
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