Offline, your business success is measured by location – in other words, your business must be located where people amass looking for what you have to sell.
Online, it’s no different. People are looking for information. They “go” where the information is, and you as a webmaster own online real estate. Your website.
Your website content must be full of specific, focused information. If your desired visitors are “everyone”, you will fail. You must decide what you are offering to whom, and create in-demand content for those people. Once you have the content, you will get listed highly by the search engines and the traffic will come.
Once on your website, your content must PRE-sell you, your business and, ultimately, whatever your visitors have the opportunity to purchase on your website.
Your perfectly constructed, targeted focused content is a perfect venue for Adsense ads. The Adsense code on your perfected pages will pull up targeted ads for your visitors every time.
But maybe your page has a variety of information on it and you want to emphasize a certain part of it to focus the Adsense ads. Google has...
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