The popularity of tattoos among women is growing at an unprecedented rate. Over the past ten years, the number of women lining up at doors of tattoo studios has rocketed. Tattoos are now a mainstream fashion accessory for women, occupying the same category as shoes and handbags.
However, tattoos haven’t always been popular among women. Fifty years ago, tattoos were almost the exclusive preserve of men. Only ten percent of tattoos belonged to women. And as recently as the 1980’s there was a general belief in society that a women who got tattooed was either a criminal, a lesbian or a whore.
These days, things are completely different. The traditional stereotypes and stigmas that surrounded tattoos have been swept away and women have the confidence to wear their tattoos with pride. Women are now responsible for 65% of all tattoos. In fact the market for female tattoos has grown so rapidly that as many as one in four women in the US have a tattoo.
But apart from the change in the number of women who are getting tattooed, the female tattoo market has undergone a couple of significant changes.
1) Tattoo Placement
Previously, women who...
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