The first time one of Jenna Greckel’s clients told her to put her father on the phone, she convinced him to change his mind and sold him a $6,000 tractor.
Jenna, 18, has learned a lot about bridging age and information gaps since she was the first 4-Her in her Nebraska county to complete the 4-H Business Sense program. At age 12, she took what she’d learned about communication skills, advertising, bookkeeping and creating business plans and started a pet-sitting business.
Within a year Jenna had started a larger enterprise that combined her rural heritage with modern-day technology. Selling antique tractors and equipment over the Internet is more profitable than caring for pets, but it also produces more challenges.
“I had to put together and present my business plan to the bank manager in order to get a master note to fund my business,” the 4-H member said. “As a freshman in high school, it was scary having a payment due on a loan worth thousands of dollars!”
To make sure her venture succeeded, Jenna focused on the business essentials of buying and selling a product, planning for overhead cost, and determining...
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