If you have read anything about Search Engine Optimisation then you will already know some of the basic steps to take and what to alter but what is often not covered is the most important thing; keywords. In this article you will learn what keywords are, what keyword phrases are, how to find them, how to understand what they can do for your website and how to analyse them.
What are Keywords?
In simple terms Keywords are words and phrases that people type into search engines to find products or services that similar to yours. As an example I will use Google, these keywords and phrases are stored in Google’s database and they make an assessment about the webpage and what it is about. Google highlight particular terms and expressions that paint the picture of what your web page is about – ideally these would be your keywords for this page. Then when someone searches in Google on these terms your website shows in the results. In the end how well placed in the search results is as a direct result of many different factors, but I shall not cover many of these in this article, only the actual researching of keywords.
Why do I need keywords?