1. An Ounce of Prevention…
How often do fads come and go? Sometimes they’re here today and gone tomorrow…other times they’re here to stay. Yeah, the problem is that it’s pretty darned hard to predict exactly what will happen in the market place this year, much less for the next decade. Just look at the Internet…how much has it impacted marketing techniques in the last decade? Yep, you need to safeguard against unexpected whirlwinds that sweep the market when you are planning your marketing strategy. Don’t get stuck on any one product or marketing technique…be flexible. You never know what’s coming down the pike!
2. A Foot in the Door…
How about it…do you mentally check customers who walk through your doors off your list of prospects? You may be short-changing yourself at the end of every day. Hey, it’s a heck of a lot easier to sell to someone who’s already loyal to you than to a complete stranger! Keep in contact…let them know about your upcoming sales…sell more to them, and watch your profits add up.
3. Keep it Believable…
You don’t...
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